Privacy Policy

Information Rocky Mountain Jeans Collects When You Browse Our Western Denim

We collect information in three ways as you explore our men’s and women’s bootcut, vintage, and country western jean collections:

Information you provide directly: When you sign up for our newsletter, contact us with a question about sizing or fit, or fill out a form on our site, you voluntarily share details like your name, email address, and any preferences you mention. We never ask for payment information directly—Amazon handles all transactions when you purchase through our affiliate links.

Information collected automatically: Like most sites featuring western wear and denim collections, we automatically gather technical details when you visit. This includes your device type (phone, tablet, desktop), browser (Chrome, Safari, Firefox), IP address (which gives us a general geographic location—often helpful for understanding regional interest in bootcut versus vintage fits), pages you view (say, our men’s Rock and Roll Denim section or the women’s vintage Rockies jeans page), time spent on each page, and how you arrived at our site (from a search engine, social media, or a direct visit).

Information from third parties: When you click an Amazon link on our product pages and make a purchase, Amazon’s affiliate tracking system shares anonymized data with us confirming a sale occurred through our recommendation, but we never receive your personal Amazon account details, purchase history beyond that single transaction, or payment information. We also use analytics services that aggregate visitor behavior data—these tools help us understand which jean styles (bootcut, straight-fit, vintage) resonate most with our audience.

How We Use Your Information at Rocky Mountain Jeans

The information we collect serves several purposes tied to our mission of connecting western lifestyle enthusiasts with quality denim:

• Responding to your inquiries: If you email us asking about the difference between our Rock and Roll bootcut styles and vintage Rockies fits, we use your email address to send a helpful reply.
• Sending newsletters (opt-in only): When you subscribe, we send updates about new vintage arrivals, men’s and women’s collection highlights, styling tips for bootcut jeans with boots, and seasonal western denim trends. Every email includes an unsubscribe link.
• Improving site experience: Analytics data shows us which pages get the most traffic—if our Blue Mountain bootcut page sees high engagement, we know to feature similar styles more prominently. If visitors bounce quickly from a product page, we refine the content to better explain fit, rise, and inseam details.
• Earning affiliate commissions: When you purchase jeans through our Amazon links, the tracking information confirms the referral so we can earn a small commission at no extra cost to you. This supports our ability to keep curating and reviewing western denim collections.
• Ensuring security and preventing abuse: IP addresses and browser data help us detect unusual activity patterns that might indicate spam submissions or automated scraping of our product pages.

Cookies and Tracking Technologies on Our Denim Site

We use cookies—small text files stored on your device—to enhance your browsing experience across our bootcut, vintage, and country western jean collections. Here’s what each type does:

Essential cookies: These keep the site functioning properly. For example, if you submit a contact form, an essential cookie ensures the form data reaches us correctly. Without these, basic site features wouldn’t work.

Analytics cookies: Tools like Google Analytics place cookies that track which pages you visit, how long you stay, and whether you click through to Amazon. This anonymous data helps us understand whether visitors prefer reading about men’s Rock jeans or women’s vintage Rockies styles, so we can tailor our content accordingly.

Advertising cookies: Amazon Associates affiliate links may use cookies to track referrals. When you click one of our product links and later purchase those bootcut jeans (even if you browse other items first), the cookie ensures we receive credit for the referral.

Managing cookies: Most browsers let you control cookies through their settings menu. You can block third-party cookies, delete existing cookies, or set your browser to notify you when a site wants to place one. Keep in mind that blocking essential cookies may limit site functionality, and blocking advertising cookies means we won’t earn a commission if you purchase through our links—though your Amazon shopping experience remains unchanged.

How Rocky Mountain Jeans Shares Your Information

We share your data only in specific, limited circumstances—never sold to third-party marketers:

Service providers: Our email newsletter platform (if you subscribe) stores your email address to send updates about new bootcut arrivals or vintage jean drops. Our web hosting provider processes the technical data that keeps the site running. These partners are contractually required to protect your information and use it only for the services they provide us.

Affiliate partners: When you click an Amazon link on our Rock and Roll Denim or Blue Mountain bootcut pages, Amazon’s tracking system records the referral. We don’t send Amazon your email or personal details—they already have your information if you’re an Amazon customer. The affiliate cookie simply confirms you arrived at Amazon from our site.

Legal requirements: If law enforcement or a court order requires us to disclose information—say, in response to a subpoena related to fraudulent activity—we comply with valid legal requests. We also reserve the right to share data if necessary to protect our rights, enforce our Terms and Conditions, or investigate abuse of our site.

We do not sell, rent, or trade your personal information to data brokers, marketing firms, or unrelated third parties. Your email address, contact form submissions, and browsing data stay within this limited circle of essential partners.

Data Security Measures for Western Denim Enthusiasts

We take reasonable precautions to protect the information you share while exploring our men’s and women’s jean collections. Our website uses HTTPS encryption, meaning data transmitted between your browser and our server is scrambled so third parties can’t intercept it mid-flight. Our web hosting provider employs firewalls and intrusion detection systems to guard against unauthorized access.

That said, no online system is 100% secure. While we implement industry-standard safeguards, we can’t guarantee absolute protection against breaches, hacking attempts, or technical failures. If you email us with sensitive details (though there’s rarely a reason to share anything beyond your name and email for a denim inquiry), be aware that email is not a fully secure medium.

Because we don’t collect payment information—Amazon handles all transactions—your credit card and purchase details never touch our servers, significantly reducing risk on our end.

Your Privacy Rights: All Visitors and Region-Specific Protections

Depending on where you live, you have specific rights regarding the personal information Rocky Mountain Jeans collects. Here’s a breakdown:

All site visitors can:

• Unsubscribe from emails by clicking the unsubscribe link in any newsletter about bootcut jeans, vintage arrivals, or western styling tips.
• Contact us at the address below to ask what personal data we hold, request corrections if it’s inaccurate, or ask us to delete it (subject to legal or operational limitations).
• Adjust cookie settings in your browser to limit tracking, though this may affect site functionality or our ability to earn affiliate commissions when you shop through our Amazon links.

GDPR (European Union visitors): If you’re browsing from the EU, the General Data Protection Regulation grants you additional rights. You can request a copy of your data in a portable format, object to certain types of processing (like marketing emails—just unsubscribe), ask us to restrict processing while we verify a correction request, or lodge a complaint with your local data protection authority if you believe we’ve mishandled your information. We process your data based on legitimate interests (operating an affiliate site recommending western denim), consent (newsletter signups), or legal obligations (responding to valid legal requests).

CCPA / CPRA (California residents): The California Consumer Privacy Act and California Privacy Rights Act give you the right to know what personal information we collect, the sources it comes from, how we use it, and whether we sell or share it. You can request deletion of your personal data (we’ll comply unless we need it for a legal reason, like responding to a pending inquiry). California law defines “sale” and “sharing” broadly—our use of affiliate cookies and analytics may qualify, so you have the right to opt out. While we don’t sell data in the traditional sense (no one pays us for your email list), affiliate tracking could be considered “sharing.” To opt out, adjust your browser’s cookie settings or contact us.

VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah): These states’ comprehensive privacy laws grant similar rights to California’s: access to your data, correction of inaccuracies, deletion, and opt-out of targeted advertising or “sales” (again, affiliate cookies may fall under this definition). You can also opt out of profiling that produces legal or significant effects—though our use of analytics data (which bootcut styles get the most clicks) doesn’t rise to that level of automated decision-making. If we deny a request, you can appeal by contacting us at the address below.

Exercising your rights: Email us at privacy@rocky-mountainjeans.com or write to the mailing address at the end of this policy. Include your name, email address, and a clear description of your request (e.g., “Please delete my newsletter subscription and any associated data,” or “I’d like a copy of the personal information you have on file for me”). We’ll respond within 30–45 days depending on the complexity and the volume of requests. We may ask for verification (like confirming your email address) to ensure we’re disclosing or deleting the right person’s data.

Children’s Privacy and Western Denim Content

Rocky Mountain Jeans is not directed to children under 13. We don’t knowingly collect personal information from kids. Our content focuses on adult men’s and women’s jeans—bootcut fits, vintage Rockies styles, country western denim for riders and ranchers. If you’re a parent or guardian and believe your child under 13 has submitted information to us (say, by filling out a contact form or signing up for a newsletter), contact us immediately at the address below. We’ll delete that data promptly.

The Children’s Online Privacy Protection Act (COPPA) requires parental consent for collecting data from children under 13. Because our site targets an adult audience interested in western lifestyle apparel, we don’t offer features or content aimed at minors, and we don’t request information from anyone we know to be a child.

Third-Party Links on Our Denim Product Pages

Our site includes links to Amazon product pages for the bootcut jeans, vintage Rockies styles, and Rock and Roll Denim we feature. When you click one of these affiliate links, you leave Rocky Mountain Jeans and arrive at Amazon.com (or your country’s Amazon site). Amazon has its own privacy policy governing what data they collect, how they use it, and your rights as a customer.

We are not responsible for Amazon’s privacy practices, though we trust them as a reputable e-commerce platform. The same applies if we ever link to other western apparel retailers or denim brands for context—once you click through, their policies govern the interaction. Always review the privacy policy of any site you visit, especially before making a purchase or creating an account.

International Data Transfers for Western Denim Enthusiasts Worldwide

Rocky Mountain Jeans is based in the United States (see our Boise, Idaho address below). If you visit our site from outside the U.S.—say, browsing from Canada, the EU, Australia, or elsewhere—your information may be transferred to, stored on, and processed by servers located in the United States. U.S. data protection laws differ from those in other countries; for example, the EU’s GDPR is more stringent than certain U.S. state laws.

By using our site, you consent to this transfer. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy, regardless of where it’s processed. If you’re an EU visitor, we rely on Standard Contractual Clauses or other approved mechanisms to legitimize data transfers, and you retain the GDPR rights outlined above even though your data is processed in the U.S.

How Long We Keep Your Denim Browsing Data

We retain personal information only as long as necessary for the purposes described in this policy, or as required by law:

• Newsletter subscriptions: We keep your email address until you unsubscribe. After you opt out, we may retain a record that you previously subscribed (to honor your unsubscribe request and not re-add you accidentally), but we won’t send you further marketing emails.
• Contact form inquiries: If you ask about bootcut sizing or vintage jean availability, we keep your email and message for as long as needed to respond—usually a few weeks to a few months. After that, we may archive or delete it unless there’s an ongoing reason to retain it (like a follow-up question or a legal obligation).
• Analytics and cookies: Analytics data is typically anonymized and aggregated, so it’s not tied to you personally long-term. Cookies expire based on their type—some session cookies vanish when you close your browser, while affiliate tracking cookies may last 30–90 days to ensure proper referral attribution if you purchase bootcut jeans later.
• Legal holds: If we’re subject to litigation or a legal investigation, we may retain data longer than usual to comply with court orders or regulatory requests.

If you request deletion under GDPR, CCPA, or other privacy laws, we’ll remove your data from active systems unless a legal exception applies (e.g., we need it to defend against a claim). Backups may retain copies for a limited period, but those copies aren’t used for day-to-day operations.

Email Communications: Newsletters and Updates on Western Denim

When you sign up for our newsletter, you’re opting in to receive emails about new bootcut arrivals, vintage Rockies jean drops, styling tips for pairing western denim with boots, seasonal trends in men’s and women’s country jeans, and occasional highlights from our Rock and Roll Denim collection. We don’t send daily emails—our cadence is typically weekly or bi-weekly, depending on new content and product availability.

Every email includes an unsubscribe link at the bottom. Click it, and you’ll be removed from our mailing list within a few business days. You can also email us at the contact address below to request removal manually. We won’t sell your email address or add you to third-party lists. If you unsubscribe, we’ll stop sending promotional emails, but we may still contact you if you’ve submitted a specific inquiry (like a question about jean sizing) and we need to respond to complete that interaction.

Our emails are sent through a reputable email service provider that complies with anti-spam laws (CAN-SPAM in the U.S., CASL in Canada, etc.). If you believe you received an email from us in error or after unsubscribing, contact us so we can investigate.

Do Not Track Signals and Browser Settings

Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting they not track your activity. Currently, there’s no universal standard for how sites should respond to DNT signals, and our site does not specifically respond to DNT requests. If your browser sends a DNT signal, you’ll still be subject to our analytics cookies and affiliate tracking unless you block those cookies manually via your browser settings.

To effectively limit tracking while browsing our bootcut and vintage jean collections, adjust your browser’s cookie preferences: block third-party cookies (which handles most advertising and affiliate tracking), clear cookies regularly, or use private/incognito mode (though this may not stop all tracking, and affiliate links won’t attribute correctly, meaning we won’t earn a commission if you purchase). Browser extensions focused on privacy (ad blockers, tracker blockers) can also reduce data collection, but may interfere with site functionality or Amazon affiliate links.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect new legal requirements (like additional state privacy laws), changes in how we operate our western denim affiliate site, or new features we introduce (say, a user account system or a comments section for jean reviews). When we make changes, we’ll update the “Last Updated” date at the top of this page. If the changes are significant—like a new way we share data or a new category of information we collect—we may notify you via email (if you’re on our newsletter list) or by posting a prominent notice on our homepage.

Your continued use of Rocky Mountain Jeans after we post an updated Privacy Policy constitutes acceptance of the new terms. We encourage you to review this page periodically, especially if you’re concerned about privacy or if you notice the Last Updated date has changed since your last visit. If you disagree with a revised policy, your option is to stop using the site and contact us to request deletion of your data under applicable privacy laws.

Contact Us About Your Privacy and Western Denim Questions

If you have questions about this Privacy Policy, want to exercise your privacy rights (access, deletion, correction, opt-out), or need to report a concern about how we handle your information, reach us at:

We aim to respond to all privacy inquiries within 30–45 days, depending on the complexity of your request and the volume of requests we receive. If you’re a California, Virginia, Colorado, Connecticut, or Utah resident exercising your rights under state law, we’ll acknowledge your request promptly and provide a substantive response within the timeframe required by law. If we deny your request (for example, because we need the data to comply with a legal obligation), we’ll explain the reason, and you may have the right to appeal that decision by contacting us again.

For general questions about our bootcut jeans, vintage Rockies styles, or men’s Rock and Roll Denim collections, visit our homepage or contact page—those inquiries don’t need to go through our privacy email.

Last Updated: 2026-08